You should take time to design your URL structure. If there’s one thing I hope you remember after reading this article it’s to take time to design your URL structure. Don’t leave it up to your framework. Don’t leave it up to chance. Think about it and craft an experience.

RevCanonical is url shortening with a twist. Instead of creating its own super short versions of links, it checks to see if the link owner has published a shortened version of the given page using HTML link element. If not, we just return the original URL.

Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL.