Mobile Web Stress: Understanding the neurological impact of poor performance
Saved on .Slides from Tammy Everts’ 2013 presentation on the neurological effects of poor performance on our websites’ visitors reveal some startling facts. Right out of the gates, Tammy cites a 2010 EEG study of users navigating a site on a connection throttled from 5MB to 2MB. The study found that participants had to concentrate up to 50% harder and reported a negative brand association afterward.
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